Daily Addict has today launched our dedicated Melbourne edition.  Our daily dose of the new and notable, curated by our delicious pool of talented Melbourne-based agents (lifestyle journalists and inspiration-seeking hunters that are expert in uncovering the latest hidden gems about town).

When we scoured high and low for our Chief Melbourne insider, tastemaker and all round fabulous person with their heart 'in the right place', we found Kate Vandermeer.

Kate has spent the last 15 years in the Fashion Industry in Australia and has come on board Team DA as our Daily Addict Melbourne Editor.

Director at iSpyStyle, an online hub devoted to spying on the design industry, she's a consummate Writer, Trend Observer, Blogger, Lecturer and Public Speaker.

How consummate? Kate's judged many awards including Qantas SOYA Awards, Fashion Exposed Debut and Ragtrader Retailer of the Year awards. She's w

ritten for Ragtrader, Marketing Magazine, Sunday Life, The Coolhunter, Fashionation, Fashion Exposed Online and Fernwood Fitness Magazine and is also an Australian contributor to the world‐renowned WGSN (Worth Global Style Network) trend forecasting website. Most recently Kate was appointed as an official guest fashion blogger for L’Oreal Melbourne Fashion Festival 2010.

We're super pleased to have her as part of our team.  You can get in touch with Kate at kate@dailyaddict.com.au and hear more from her at twitter.com/iSpyStyle_Kate or http://www.ispystyle.net%20/.