M J Bale Flagship opening
Date: 29 June 2010Location: MJ Bale flagship store, 106 Queens Street, Woolahra
-Hui
-Hui
Yesterday, Topshop opened in Sydney. With Incu presents Topshop, the Wu brothers (owners of avant garde retail company Incu) have orchestrated a classic coup d’état:
Captured - exclusive distributor title for Topshop in Australia.
Seized - pieces from mainline Topshop, Kate Moss for Topshop, Topman and Topshop Unique.
Violence - a little to your credit card.
Infrastructure - Incu's Paddington store newly refurbished, top level.
During my early twenties living in London I had access to Topshop - the epic UK retail chain influencing every thread worn in the industry. It was about a 15 minute walk away from home, and during the 4 years there, that walk was taken often.
It was one of the stores you could religiously rely on for any outfit on a budget - whether for a dress up party or black tie.
The range is somewhat smaller here in Sydney (eventually just the top level of Incu's Paddington store), but we're still super happy. UK High Street trends here without the time or jet lag.
There's just one hitch; that privilege comes with a price tag.Break down of a fabulous Stretch Weave Topshop Unique dress:
Topshop online £85 (approx AU$ 153)Retail Price AU$ 300
Yes, I could have waited 8 days, ordered online and added the additional £7.50 stand (approx $13.55) delivery charge. But I didn't. It fit in the dressing room and the dress was worn last night.
Image gallery:
1 - Store front window
2 - Incu presents Topshop
3 & 4 - Benja Harney's British-flavoured paper creations
5 - Incu buyer Tara D'Cruz-Noble