Sydney's yellow balloon - a symbol of hope, optimism, renewal and ideas

The Sydney Festival has launched it's 2010 program (more of that on Monday's issue). 

Besides a line-up of fabulousness we're loving the new yellow balloon.  It's the unifying emblem of the 2010 Festival – "a symbol of hope, optimism, renewal and ideas".

Expect them to pop up around town, and in the meantime, check out their flickr photo stream