The vitals: Carrie, Daily Addict's Founder, hosted an exclusive workshop event for readers interested in creating their own bar.  A chance to connect with some of The Premise mentors, hear from bar industry experts and ask questions up close and personal.  

What went on:  Web and Social Media advisor Ian Lyons started with stating a harsh fact: Nobody cares as much about your bar as you do, and then followed with the big opportunity: Figure out what your customers care about and be that loudly. He talked through steps on how to create something worth talking about, making it about your customers (by personalising, being of service, generating emotional connection and asking for feedback). He also gave some tips on how to leverage online and use smart targeted advertising in social tools like Facebook.

Bar industry heavy weights Sven Almening and Barry Chalmers of Eau De Vie and bar consultancy Behind Bars gave a candid case study on their recently opened speak-easy bar. Hitting home what they stood for and how that ethos permeates everything that they do - from the first warm welcome as customers enter their bar, to making truly innovative cocktails and treating their guests with a great night out experience.

The workshop participants asked heaps of questions and got the dirt on all sorts of booze-serving and bar management matters.  

What we're addicted to: two of our readers have already made it through as Round 1 The Premise finalists (congratulations Wendy and Martin)! 

What else:  Entries are now open for Round 2 of The Premise (one shot to create your own bar) www.thepremise.com.au. Cheers to all in the running.

Date:  21 July 2010

Location: Eau De Vie, Darlinghurst Sydney

Read our features here:

http://www.dailyaddict.com.au/lifestylefeature/Drambuie+and+The+Premise

http://www.dailyaddict.com.au/lifestylefeature/Eau+De+Vie+Bar%3A+Play+it+agai...