Daily Addict’s blog

We're celebrating the launch of Jimmy Choo Westfield Bondi Junction



At Daily Addict, we're celebrating the launch of the Jimmy Choo Westfield Bondi Junction boutique. So what better opportunity could there be than to share the ultimate Jimmy Choo experience with our Daily Addict readers.

Simply subscribe to Daily Addict between July 1st-31st for your chance to win $1000 to spend in the new Jimmy Choo Westfield Bondi Junction boutique, indulge in a degustation dinner for two at Galileo Restaurant and then stay the night at The Observatory Hotel's presidential suite with breakfast included. 

We already feel pampered just by thinking about the ultimate Jimmy Choo experience!

There are only a few days left to subscribe, so don't forget to let your friends in on it.

Daily Addict searching out the best urban gems - now in Melbourne


Daily Addict has today launched our dedicated Melbourne edition.  Our daily dose of the new and notable, curated by our delicious pool of talented Melbourne-based agents (lifestyle journalists and inspiration-seeking hunters that are expert in uncovering the latest hidden gems about town).

When we scoured high and low for our Chief Melbourne insider, tastemaker and all round fabulous person with their heart 'in the right place', we found Kate Vandermeer.

Kate has spent the last 15 years in the Fashion Industry in Australia and has come on board Team DA as our Daily Addict Melbourne Editor.

Director at iSpyStyle, an online hub devoted to spying on the design industry, she's a consummate Writer, Trend Observer, Blogger, Lecturer and Public Speaker.

How consummate? Kate's judged many awards including Qantas SOYA Awards, Fashion Exposed Debut and Ragtrader Retailer of the Year awards. She's w

ritten for Ragtrader, Marketing Magazine, Sunday Life, The Coolhunter, Fashionation, Fashion Exposed Online and Fernwood Fitness Magazine and is also an Australian contributor to the world‐renowned WGSN (Worth Global Style Network) trend forecasting website. Most recently Kate was appointed as an official guest fashion blogger for L’Oreal Melbourne Fashion Festival 2010.

We're super pleased to have her as part of our team.  You can get in touch with Kate at kate@dailyaddict.com.au and hear more from her at twitter.com/iSpyStyle_Kate or http://www.ispystyle.net%20/.

 

 

Fashiontrend alert

Love, love, love. We’re definitely on the radar – page 74 of the latest FashionTrend quarterly issue (on-shelf until mid-March 2010).

Tasting gelati messina x 40

And that's how Team Daily Addict celebrated the festive season – with a private tasting of 40 gelati flavours at Darlinghurst’s Gelati Messina.

Here’s our Top 3 gelati picks. Yoghurt Caramel being the clear favourite.

Em - yoghurt caramel, passionfruit, pandan coconut

Lisa - yoghurt caramel, cherry sorbet, poached Figs in marsala

Anthony - yoghurt caramel, passionfruit, gianduia bianca

Katie - white christmas, coconut lychee, gianduia bianca

Carrie - blood orange, poached figs in marsala, white christmas

Michael - yoghurt caramel, mandarin, passionfruit

Big thanks to Nick Palumbo, Danny, and chef Donato Toce for being our host. We learnt a few interesting facts about Sicilian-style gelati and how each batch is made daily from scratch. There’s an ever-changing selection of 40 x hand churned gelato and sorbet available at the store 7 days a week, from 12.00pm – 11.00pm. Look through the kitchen glass window and see that they’re always taste-testing, trying new combinations and experimenting with what will work.  Pop in when it’s hot!

Online Diva Awards - a first industry win for Daily Addict

 

Our first industry award!  Thank you so much to all our supporters and fans who voted for Daily Addict in the 2009 Online Divas Awards (media category).  

Congratulations to all of the Online Divas Award winners and nominees - like the rest of you I'm sure it's truly a rewarding labour of love and a privilege to work in such a fantastic, creative and giving industry.

 

 

A surprise for Daily Addict's 2000th twitter follower

We’re always up for surprises, especially the surprises that mean you get a cool present. And we've a bit of a milestone to celebrate - 2000 twitter fans.

Thanks to the new Dupé (little sister to Havaianas’ thong range, pronounced ‘doo pay’) launching in Australia next week, we’re surprising our 2000th Twitter Follower (www.twitter.com/dailyaddict) with the first pair.

 

And if you’re one of the first 10 to re-tweet about this post you’ll also get a pair of super comfy Dupé thongs. Why shouldn't little birdies that tell also get treats?

   
Click here to download:
A_surprise_for_Daily_Addicts_2.zip (344 KB)

Daily Addict - a guilty secret

A reader told me recently about how they've been feeling guilty, harbouring a secret. 

Intrigued, I heard more. About how they don't want their friends to know about Daily Addict, because it was her source for all amazing things happening around Town. And she wanted to keep it secret.

I didn't know whether to laugh or cry. We're all about sharing the love, and hope you can see that too.

We've grown solely by word of mouth so far, we will continue to be that way with your help, and I treasure that.  But it's time to expose Sydney's secret addiction.

Enter charming and clever team at Liquid Ideas and a media release all about us.

Not just a name

We're looking for a clever and cool name.  A name for our new Men's Daily Addict edition launching ultra soon - dedicated to style-conscious, busy men (or the ladies wanting to get the inside scoop on what men are thinking, and where you can find them!).  

More to come soon, but if you've an idea for what we can call the new weekly edition let us know.  The entry we like the most wins a limited edition Observatory Hotel Martini Club membership. Enter before Monday 11 May 2009. 


And for a bit of fine print - no naming rights will be assigned and there is no obligation for us to use the winning suggestion. We just want to give you the opportunity to share in the creation of something big!

How to get featured here

We receive queries now and then asking how do you get featured in Daily Addict?

If you have a great idea about what we should feature we  would love to hear from you. 

You're probably clued up on the premium content we give early access to - or just look through our recent articles here. If it's a new event or experience, or something (a product or service) that makes our readers' lives easier or more enjoyable we'll want to hear more.  We love all things that are bespoke, customised, undiscovered and innovative.  Anything that's really fresh, interesting or the makings of a new trend.  

As we do receive a lot of information every day which we diligently sort through, please understand we may not have time to get back to you but appreciate your efforts and wish you well.

Chief Editor contact Carrie: carrie@dailyaddict.com.au

For Melbourne contact Kate: kate@dailyaddict.com.au

2008 Reader Survey Highlights

 

Now that we know what you’re thinking, we can definitively say – we like how you think! A heartfelt thank you to those who responded to our online reader survey last December.  More than 300 of you decided to pipe up and share your thoughts, give us encouragement and faith that we’re living up to our promise of keeping you informed daily of great experiences and making your life easier with useful tips and recommendations.
 
We’ve trawled through more than 300 verbatim comments, like:

“I love it and it's the first thing I read in the morning. I actually read it in bed on my Blackberry!! Keep up the great work"

"Be the finger on the pulse! I've grown accustomed to your presence in my inbox, and I love it when you feature an event or dining experience that I'd actually like to try (and hadn't thought to yet)"

"I love it ... by maybe because it's one of those secret websites that you're happy you know about and no one else does! Which makes you want to keep it a secret .. very selfish - I know! x"

We learnt a lot more about ‘you’, our readers:

  • 75% uni/mba educated, tech-savvy
  • experience, inspiration and creativity seekers
  • 80% attend social events/entertainment twice or more times each week
  • 55% read Daily Addict ‘every day’, 37% ‘almost every day’
  • 80% have referred Daily Addict to a friend
  • 50% have bought a product we've featured / 88% have 'good' or 'excellent' confidence in products we recommend
  • 75% have attended an event we've featured / 93% have 'good' or 'excellent' confidence in events/experiences we recommend
  • 86% read Daily Addict to keep you connected and informed, 76% to guide on social events to attend and /or experiences to try

The things you rate as important:

  • discounts, deals and free stuff
  • top (filtered) lists
  • exclusive invitations to industry and Daily Addict events
  • along with a new searchable website and blog
  • more notice for our events

We’re listening as closely as possible and now seeing what improvements we can introduce as soon as we can.  Speaking of new improvements – you're looking at the first major one - your brand spanking new searchable website that you asked for.

All our event listings are now published at least one week in advance, and in January we introduced an edition called The Dispensary - a fortnightly dose of exclusive deals, offers and invitations.

We are very proud of the feedback we’ve generated in our first year and look forward to encouraging much more addictive behavior. If you ever feel the urge to share a brilliant idea or how we can make Daily Addict even better, we sincerely welcome you to drop us a line.